Privacy policy

Privacy Policy

Last Updated: March 20, 2026

Brightfull USA (“we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Brightfull USA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand our practices regarding your information.

1. Personal Information We Collect

We collect information that identifies or can reasonably be linked to you. This includes:

Contact Details: Name, shipping address, billing address, phone number, and email address.
Financial Information: Payment card details and transaction information (processed securely via Shopify and our payment gateways).
Account Information: Username, password, security questions, and account preferences.
Transaction Information: Items viewed, cart activity, purchase history, and returns/exchanges.
Device & Usage Information: IP address, browser type, network connection, and how you navigate our website (collected automatically via cookies and similar technologies).

2. How We Use Your Personal Information

We use your information to provide a seamless shopping experience, including:

Fulfilling Orders: To process payments, arrange for shipping via our fulfillment partners, and facilitate returns.
Customer Support: To respond to your inquiries and maintain our business relationship.
Marketing: To send promotional communications and show targeted advertisements based on your interests (subject to your opt-out rights).
Security: To detect and prevent fraudulent or malicious activity.

3. How We Disclose Personal Information

We disclose your personal information to third parties for legitimate business purposes:

Shopify: Our e-commerce platform provider, which processes data on our behalf.
Amazon Multi-Channel Fulfillment (MCF): We share your name, shipping address, and phone number with Amazon to pick, pack, and deliver your orders.
Business Partners: Payment processors, data analytics providers, and marketing partners who help us reach customers.
Legal Compliance: When required by law, such as to respond to subpoenas or to protect our legal rights.

4. International Data Transfers

Brightfull USA is a global operation. Please be aware that your personal information may be transferred, stored, and processed in countries other than your own, specifically the United States and Colombia (where our parent company, Team Foods Colombia S.A., is headquartered). By using our Services, you acknowledge that your information will be handled in these jurisdictions to facilitate order fulfillment and administrative support.

5. Security and Retention

While no security measure is perfect, we implement reasonable safeguards to protect your data. We retain your personal information only as long as necessary to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

6. Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If we learn we have collected such data, we will take steps to delete it immediately.

7. Your Rights and Choices

Depending on your state of residence in the US, you may have the following rights:

Right to Access/Know: Request a copy of the data we hold about you.
Right to Delete: Request that we erase your personal information.
Right to Correct: Request corrections to inaccurate data.
Right to Opt-Out: You may opt out of "targeted advertising" or the "sale/sharing" of your data. We recognize the Global Privacy Control (GPC) signal from your browser.
Communication Preferences: You can unsubscribe from marketing emails at any time using the link at the bottom of our emails.

8. Third-Party Links

Our website may contain links to other sites. We are not responsible for the privacy practices of third-party platforms. We encourage you to read their policies before providing any information.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by updating the "Last Updated" date at the top of this page.